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Tigers Woods '09 visit made a measurable impact on golf participation
 

In November 2009 the world’s #1 golfer, Tiger Woods returned to Australia for the first time since 1998 to contest the Australian Masters. With a very successful event staged at Kingston Heath GC in Melbourne, where Woods also prevailed as its winner, the event may well have also been the catalyst for increasing rounds played at golf clubs across Australia over the summer period.
 

For the period October 2009 to March 2010, club competition rounds across the country, as recorded by GolfLink, grew by 3.8% over the corresponding six month period in 2008/09. Nationally, in the month of November, the month in which the Masters tournament was held, club competition rounds increased by 8.6% over the same month in the prior year with a 4.1% increase seen in the month of December versus December 2008. To read the whole report Click Here

 

 

 

July-Sept 2009 Rounds Report Released

In July 2009 the AGIC began collecting monthly rounds data from golf facilities around the country. This important research project will provide valuable information to individual clubs and the industry as a whole on number of rounds being played and the impact of key industry initiatives, such as the recent visit to Australia by Tiger Woods. Click here to view the initial report from this important industry project which analyses and comments on the data received and the trends identified for the three months since the project commenced. A 6 monthly report, covering the entire second half of 2009, will be released early in early 2010.

As the project progresses individual clubs who provide data will have the ability to generate their own reports and compare their progress to state, regional and national trends, and to other “like” clubs.  The research project will be delivered by Golf Australia, a member of the AGIC, in conjunction with Golf Link Partners.  All members of the AGIC – that is the whole Australian Golf Industry – fully support this project.  To find out more about the project or how your club can be involved click here or contact Alex McGillivray at Golf Australia, AlexM@Golfaustralia.org.au or phone 03 9626 5069.

2009 AGIC Forum

The Australian Golf Industry came together on 27-28 July 2009 at Sanctuary Cove in Queensland for the 2009 Australian Golf Industry Council Forum. Held over two days the forum was attended by 130 industry delegates from all over Australia, with NZ Golf and NZ PGA also in attendance.  The forum addressed a range of issues currently facing the Australian industry, with the program featuring panel sessions and presentations on a range of widespread issues relevant to golf. “The Australian Golf Industry has come a long way and there is clearly a commitment to work together through the AGIC,” said AGIC Chair Max Garske. “We definitely need to keep up the momentum for joint and complementary initiatives to grow and develop our game and our industry.” Click here for further information about the Forum and for speakers presentations.

Parliament welcomes AGIC - On 23 June 2009 representatives from the Australian Golf Industry Council (AGIC) met with a range of Federal Ministers and senior officials at Parliament House in Canberra to raise awareness of the significant economic, social and environmental benefits of the Australian Golf Industry. The Hon Kate Ellis MP, Minister for Sport and The Hon Richard Marles, MP, Parliamentary Secretary for Innovation and Industry helped to co-ordinate the day and welcomed delegates from the AGIC to Canberra.

“Golf is incredibly important to the Australian government,” said Ms Ellis on the lawns of Parliament House after receiving a golf lesson from PGA professional Jake Nagle, grandson of Australian great Kel.

“In terms of reaching government objectives, it is (the government’s) objective to have a healthy community. It is our objective to have a strong economy. It is our objective to have well supported and well operating large industries. It is our objective to boost tourism and to do a whole range of things that golf - out there as a silent achiever- is already doing.  And today is about recognising that.”

At the end of the day’s meetings, Max Garske, Chair of the AGIC and CEO of the PGA of Australia added, “golf is an extremely diverse industry and we cut across so many portfolios including Trade, International Affairs, Regional Development, Local Government, Women, Small Business, Health & Ageing, Tourism and the Environment.  Today was really about working out how we can further leverage our sport.   00059243-image.jpg

At the forefront of priorities for the delegation was conveying the substantial value of the Australian Golf Industry that directly employs 23,000 Australians and contributes $2.7 billion to the national annual economy.  "The golf industry is massive in terms of financial measures like employment and economic impact,” commented Stephen Pitt, CEO of Golf Australia. “Beyond this it has an enormously positive impact on the health and happiness of more than a million Australians. There is a clear necessity for us to ensure that all levels of Australian Government understand the true and total value of golf in this country."

The day’s proceedings concluded with a dinner at which five-time British Open Champion Peter Thomson, AO CBE, and Dawn Fraser, AO MBE, as patron of Australian Ladies Professional Golf (ALPG), took to the stage as guest speakers and entertained over 40 MP’s and Senators from all political parties.

The clear message of the day was that golf is both a sport contributing to the health and well being of those who play the game and is a substantial industry important to the economy, jobs and to the environment.  The future of the Australian Golf Industry will be enhanced by a co-operative working relationship between all industry parties and all levels of government – and the AGIC is committed to ensuring this becomes a reality. Click here for the official press release.

AGIC launches data research project - The Australian Golf Industry Council (AGIC) is requesting the help of golf clubs nationally for an innovative data research project that aims to help the industry ‘stay ahead of the game.’

The new national research project is reliant on the collection of monthly round data from clubs across Australia so that industry trends can be tracked and reported regularly for the benefit of the entire industry. Click here to view the full press release.

AGIC Research Summary Report released May 2009 - this snapshot of the Australian Golf Industry report provides a "quick reference" summary of the key statistics from various industry and consumer research reports which have been released over recent years. Click here for a copy of the Report.

Water and the Australian Golf Industry - this important document was launched at the 2007 AGIC Industry Forum and the information is still current. It provides key information on the size and importance of the Australian Golf Industry; water usage patterns across the industry; the importance of clubs developing a formal water management plan; and key messages for governments and water authorities. Click here for further information.